# Lash Price List Ideas: How to Write a Menu That Sells Fills, Not Just Full Sets

Source: https://us.iw.pe/guides/lash-price-list-ideas · By the WIPE team (https://us.iw.pe/about) · Updated 2026-10-21

**The short answer:** a lash price list that sells fills puts each full set and its fill on the same line, says how often fills are needed in weeks, and explains what happens if a client waits too long. Keep it short: three or four lash styles, each with a full set price and one or two fill prices, then lifts, removals and a few add-ons. Use the names clients actually search for (classic, hybrid, volume), write the price clients will really pay, and show the menu everywhere she might look: your website, your Instagram highlight and your Google Business Profile. A copy-and-paste template is at the end.

## Why do most lash menus sell full sets but not fills?

Most lash menus are written like a list of products: Classic Full Set, Hybrid Full Set, Volume Full Set, Mega Volume, and then, somewhere at the bottom, "Fills from $60." A new client reads that and sees one price: the full set. She doesn't learn that the look needs maintaining, how often, or what that costs. So she books the set, lets it grow out, and books a new full set somewhere else in five weeks.

Fills are where a lash business becomes steady. Lash supply brand Lash Affair says most clients need a fill **every 2 to 3 weeks**, because people naturally shed about **1 to 5 lashes per eye per day**, and that most artists recommend a full set instead once it has been **more than 4 weeks or fewer than 40% of extensions remain** ([Lash Affair](https://lashaffair.com/blogs/lash-artist-blog/lash-extension-fills)). Your menu is the first place a client can learn that rhythm. If it teaches it, she plans for fills from day one.

## What should a lash price list include?

Here's the structure that works for most solo lash artists, in the order clients read it:

1. **Lash styles, each with its set and fills together.** Classic, hybrid, volume, and mega volume if you offer it.
2. **Fill windows in weeks.** For example "2-week fill" and "3-week fill", each with its own price, instead of a vague "fill".
3. **What counts as a fill.** A short line: "Fills need at least 40% of your extensions remaining; otherwise it's booked as a full set."
4. **Lash lift and tint**, if you offer them, as their own section.
5. **Removal**, both your own work and another artist's.
6. **A few add-ons** (bottom lashes, color, a lash bath), not twenty.
7. **One line of policy**: deposit, cancellation notice, and a link to the full policy.
8. **How to book**: a button or link, not "DM for prices".

Keep the whole menu to one screen on a phone. If a client has to scroll through fifteen items to find what a hybrid fill costs, she'll message you instead, and some people never send that message.

## How should you lay out full sets and fills?

Put the fill prices right next to the full set, so the client reads the set and its maintenance as one service. Here is an example layout (prices are placeholders; use your own):

> **Hybrid**: a soft, textured mix of classic and volume lashes. Most clients rebook every 2 to 3 weeks.
>
> - Full set · 2 hrs · $170
> - 2-week fill · 1 hr · $70
> - 3-week fill · 75 min · $85

Three things make this work:

- **The fill is visible at the same glance.** She sees the cost of keeping the look, not just getting it.
- **Fill windows in weeks are concrete.** "2-week fill" is easier to plan than "fill (up to 60% remaining)", and it gives you an easy rebooking line at checkout: "Shall I put you in for your 2-week fill?"
- **The time is listed.** Clients judge a price partly by how long the service takes. Two hours for a set explains a higher number.

If fills are priced well, you don't need a "member" program to sell them. A client who sees that keeping her lashes costs less than starting over every month will book fills on her own.

## How do you name lash services so clients understand them?

Use the words people search for and recognize. Creative names ("The Bombshell", "Kitten Kiss") can be fun on Instagram, but on a price list they hide what the service is. A good pattern is **plain name first, style second**:

- **Classic full set** (one extension per natural lash, natural look)
- **Hybrid full set** (mix of classic and volume, textured look)
- **Volume full set** (handmade fans, fuller look)
- **Wet look** or **wispy** as a style option, if you offer them

That matters for Google too. Your Google Business Profile lets you add services with descriptions and prices ([Google Business Profile Help](https://support.google.com/business/answer/9455399?hl=en)), and when someone searches for a service you offer, that service can be highlighted on your profile. "Hybrid lash extensions" matches what people type; "The Bombshell" doesn't.

## Should you show prices or say "DM for prices"?

Show them. "DM for prices" filters out exactly the clients who are ready to book and don't want a conversation with a stranger first. If your pricing truly varies, use "from" prices and say what changes the price ("from $160; mega volume and lash length over 14mm add $20"). Our guide on [why "DM to book" costs you clients](https://us.iw.pe/guides/dm-to-book) goes deeper on this.

There's a legal reason to be clear too. In California, the Honest Pricing Law (SB 478) has required since July 1, 2024 that the price listed or advertised to a consumer be the full price she is required to pay, other than government taxes ([California Attorney General](https://oag.ca.gov/hiddenfees)). If you add a mandatory "booking fee" or "service charge" at checkout, put it into the listed price instead. Even outside California, a surprise fee at the end is a fast way to lose a client's trust. (This is general information, not legal advice; check your own state's rules.)

## Does the way you write prices change what clients spend?

A little, and it's worth knowing. In a Cornell study at a restaurant run by the Culinary Institute of America, 201 diners got one of three menus: prices with a dollar sign, as plain numbers, or written out in words. Diners whose menu showed plain numbers without a dollar sign spent an average of $5.55 more ([Cornell Chronicle, 2009](https://news.cornell.edu/node/273666)). One researcher's explanation was that the dollar sign reminds people of the "pain of paying."

That's one study in a restaurant, not a law of lash pricing, so don't overthink it. The bigger lessons for a lash menu are simple:

- **Don't line prices up in a column** down the right edge. It turns your menu into a price comparison.
- **Lead with the service and what it looks like**, then the time, then the price.
- **Skip ".99" endings.** Round numbers ($85, not $84.99) read as confident and are easier to pay in person.

## Which add-ons are worth listing?

Add-ons are useful when they solve a real problem, and annoying when they feel like a toll. Good ones for a lash menu:

1. **Bottom lashes**, priced once, added to any set.
2. **Colored lashes**, a small flat add-on.
3. **Lash bath or deep cleanse**, if you do it as a separate step.
4. **Lash tint with a lift**, priced as a combo rather than two lines.

What not to make an add-on: anything that is part of doing the job safely or well, like the patch test, gentle cleansing before you start, or aftercare instructions. Those belong in the base price. Our [lash aftercare guide](https://us.iw.pe/guides/lash-aftercare-instructions) has a card you can hand every client.

## How do you price removals and "foreign fills"?

Be clear and fair:

- **Removal of your own work:** many artists make it free or low-cost when followed by a new set.
- **Removal of another artist's work:** list a price, because it takes time and you can't predict the condition.
- **Filling another artist's work:** decide whether you do it. Many artists don't, because they can't stand behind work they didn't do. If you don't, say so on the menu: "First visit with me is always a full set; I don't fill another artist's work."

## Where should your lash price list live?

Put the same menu in every place a client might check, with the same names and prices:

1. **Your website**, as a real page (text, not just an image), so Google can read it.
2. **Your Google Business Profile**, under Services, with prices.
3. **An Instagram highlight** called "Prices", with the menu as a clean graphic.
4. **Your booking page**, so the price she saw is the price she books.

When prices change, update all four the same day. A client who sees $70 on Instagram and $85 at booking will message you to ask why, or just leave.

## How do you set the numbers in the first place?

A price list is only as good as the prices on it. Start from your costs and time, not from the artist down the road: supplies per service, your hourly target and the time each service really takes. The [lash price calculator](https://us.iw.pe/tools/lash-price-calculator) works out your minimum price per service, and our guide on [how much to charge for lash extensions](https://us.iw.pe/guides/how-much-to-charge-for-lash-extensions) walks through the method.

## A lash price list template

Copy this, swap in your own prices, times and policies, and cut anything you don't offer:

> **Lash extensions**
>
> - **Classic** (natural, one extension per lash): full set 2 hrs $[ ] · 2-week fill $[ ] · 3-week fill $[ ]
> - **Hybrid** (soft and textured): full set 2 hrs $[ ] · 2-week fill $[ ] · 3-week fill $[ ]
> - **Volume** (full and fluffy): full set 2.5 hrs $[ ] · 2-week fill $[ ] · 3-week fill $[ ]
>
> *Fills need at least [40]% of your extensions remaining. After [4] weeks, or with less remaining, it's booked as a full set.*
>
> **Lash lift & tint** · 1 hr · $[ ]
>
> **Removal** · my work: [free with a new set] · another artist's work: $[ ]
>
> **Add-ons** · bottom lashes $[ ] · color $[ ]
>
> A $[ ] deposit, applied to your total, holds your appointment. Please give [48] hours' notice to reschedule. Full policy: [link]

Need the policy wording? The [lash policy generator](https://us.iw.pe/tools/lash-policy-generator) writes it, and our guide to [lash deposits](https://us.iw.pe/guides/lash-deposit-policy) helps you choose the amount.

## Where WIPE fits

If your services and prices already live on Instagram, WIPE can turn your profile into a website with a services page clients can read and book from, using your own photos and words. Building and previewing it is free. You can [see what yours would look like](https://us.iw.pe/start). Here's [what a lash tech site on WIPE shows](https://us.iw.pe/lash-artists).

## Frequently asked questions

**Should I list fill prices separately from full sets?**
List them on the same line or right under each full set, not in a separate section at the bottom. When a client sees the set and its fills together, she understands the look needs upkeep and what it costs, which makes rebooking fills feel like part of the service rather than an upsell.

**How many fill options should a lash menu have?**
Two is usually enough: a 2-week fill and a 3-week fill, each with its own price and time. Add one line saying what happens after that, for example that after four weeks or with fewer than 40% of extensions left, the appointment is booked as a full set.

**Is it okay to say DM for prices?**
It usually costs you bookings. Clients who are ready to book often don't want to message a stranger to learn a price. If your pricing varies, show a from price and say what changes it. Clear prices also help you on Google, where your profile can list services with prices.

**Should I charge for removing another artist's lashes?**
Most artists do, because removal takes time and the condition of another artist's work is unpredictable. List it as its own line on your menu so it is never a surprise. Many artists also choose not to fill another artist's work and say so on the menu.

**Can I add a booking fee at checkout?**
Be careful. California's Honest Pricing Law has required since July 2024 that the advertised price include all mandatory fees other than government taxes. Building any required fee into your listed price is the safest and most trusted approach everywhere. Check your own state's rules or ask a professional if unsure.

## Sources

- Lash Affair, [Lash extension fills: how often you need them and why they matter](https://lashaffair.com/blogs/lash-artist-blog/lash-extension-fills)
- Google Business Profile Help, [Manage your services on your Business Profile](https://support.google.com/business/answer/9455399?hl=en)
- State of California Department of Justice, [SB 478: Hidden fees](https://oag.ca.gov/hiddenfees)
- Cornell Chronicle, [Diners spend more when menus don't use dollar signs](https://news.cornell.edu/node/273666) (Dec. 9, 2009)