# Lash Tech Website: The 9 Things It Needs to Book Clients

Source: https://us.iw.pe/guides/lash-tech-website · By the WIPE team (https://us.iw.pe/about) · Updated 2026-10-21

**The short answer:** a lash tech website needs nine things, and most of them fit on one page: (1) a first screen that says what you do, where, with a Book button; (2) services with prices and times; (3) real photos of your work; (4) reviews; (5) your area, without your street if you work from home; (6) a way to book that works on a phone; (7) your policy in short; (8) a few lines about you; and (9) a way to reach you that isn't only a DM. Get those right and the site does its one job: answering a stranger's questions so she books instead of scrolling away. Design comes after.

## What is a lash tech website actually for?

Instagram makes people want your lashes. The website is where someone who doesn't know you yet decides whether to book. In BrightLocal's 2026 survey of US consumers, 54% said they check the business's website after reading positive reviews ([BrightLocal](https://www.brightlocal.com/research/local-consumer-review-survey/)). That's the moment your site is for: she has seen your work, maybe read a review, and now she's checking the practical details.

So judge every part of your site by one question: does this help a new client book? If it doesn't, it can go. If you're still deciding whether you need a site at all, start with [do you need a website if you have Instagram](https://us.iw.pe/guides/do-i-need-a-website-if-i-have-instagram).

## The 9 things a lash tech website needs

### 1. A first screen that says what, where and how to book

The top of the page, before anyone scrolls, should answer three questions: what you do, where you do it, and how to book. One line and one button.

- **Good:** "Classic, hybrid and volume lash extensions in Plano, Texas." Button: **Book now**.
- **Weak:** "Welcome to my world of beauty" with a slideshow and no button.

That first line matters for Google too. Google's SEO starter guide tells site owners to "think about the words that a user might search for to find a piece of your content" ([Google Search Central](https://developers.google.com/search/docs/fundamentals/seo-starter-guide)). People search "lash extensions Plano", not "my world of beauty".

### 2. Services with prices and times

A real menu with real numbers. For each service: the name, the price, roughly how long it takes and one line on who it's for.

- Classic full set, $140, about 2 hours. Natural, mascara look.
- Hybrid full set, $165, about 2.5 hours. A little more texture.
- Volume full set, $185, about 2.5 hours. Full and fluffy.
- Fill (within 2 to 3 weeks), from $70, about 1 hour.
- Lash lift and tint, $85, about 1 hour.
- Removal, $25.

(The prices are examples. Work out your own with the [lash price calculator](https://us.iw.pe/tools/lash-price-calculator) or our guide on [how much to charge for lash extensions](https://us.iw.pe/guides/how-much-to-charge-for-lash-extensions).)

Say what counts as a fill. "Fills need at least 40% of your extensions remaining" saves you an argument later. For more on menus, see [lash price list ideas](https://us.iw.pe/guides/lash-price-list-ideas).

### 3. Real photos of your work

Your photos are the main reason someone books you over the next artist. Use your own work, in good light, with natural skin texture. Before-and-afters are especially convincing for first-timers.

Give each photo a short description. Google's starter guide explains that alt text "is a short, but descriptive piece of text that explains the relationship between the image and your content", and that the text near images helps it understand them ([Google Search Central](https://developers.google.com/search/docs/fundamentals/seo-starter-guide)). "Hybrid lash extensions, full set, on hooded eyes" tells both a client and Google what she's looking at.

### 4. Reviews from real clients

Strangers trust strangers. BrightLocal's 2026 survey found 41% of consumers always read reviews when browsing for a business, and 74% look for reviews written in the last three months ([BrightLocal](https://www.brightlocal.com/research/local-consumer-review-survey/)). So recent reviews matter more than a pile of old ones.

Show a few short, specific reviews with first names. Ideally they're the same reviews people see on your Google profile, so the two places agree. Our guide on [how to get Google reviews](https://us.iw.pe/guides/how-to-get-google-reviews-beauty-business) covers asking for them without breaking Google's rules.

### 5. Your area, and your address only if you want it public

Say where you are: the neighborhood, the town, whether it's a suite, a studio or a home studio. If you work from home, you don't need your street on the site. "Home studio in North Plano, address sent after booking" is clear and safe. A map button for the town or the suite building helps people judge the drive.

If you're also setting up Google, our guide to [Google Business Profile for home studios](https://us.iw.pe/guides/google-business-profile-home-studio) explains when Google lets you hide your address.

### 6. Booking that works on a phone

Most people will look at your site on their phone, often right after they've seen you on Instagram. The booking step should take a few taps: pick a service, pick a day, pick a time, leave a name and number.

There are two ways booking usually works, and both are fine if the site says which one it is:

- **Instant booking:** she picks an open time and she's booked.
- **Request booking:** she sends a request and you confirm. Tell her how quickly you usually reply.

What doesn't work is "DM to book" as the only option. Every booking then waits on your reply, and some people never send the DM at all. Our guide to [why "DM to book" loses clients](https://us.iw.pe/guides/dm-to-book) explains what to use instead.

### 7. Your policy, in short

A short version of your booking policy, near the booking button: your deposit and whether it comes off the total, how much notice you need, what happens if she's late, and what a fill requires. Link to the full version.

If you don't have one yet, the [lash policy generator](https://us.iw.pe/tools/lash-policy-generator) writes it, and our guides cover [deposits](https://us.iw.pe/guides/lash-deposit-policy) and [cancellation policies](https://us.iw.pe/guides/lash-cancellation-policy) in detail.

### 8. A few lines about you

People are trusting you with their eyes. A short "about" with your photo, how long you've been lashing, where you trained and what you care about (comfort, retention, natural looks, safety) does more than a long biography. If your state requires a license for lash services, say that you hold it. Mention patch tests if you offer them; a nervous first-timer looks for that. Our [lash consent form maker](https://us.iw.pe/tools/lash-consent-form) covers the intake side.

### 9. A way to reach you that isn't only a DM

Some people have a question before they book, and not all of them use Instagram. Give a phone number they can text or call, and keep it the same one that's on your Google profile.

A short FAQ handles the questions you answer every week: how long sets last, how to prepare, whether you do bottom lashes, what to do about a lash that's poking. Each answer you put on the site is one fewer DM.

## What else makes a lash website work?

A few things that aren't on the list but quietly matter:

- **A title with your name and town.** Google's starter guide says a good title "is unique to the page, clear and concise, and accurately describes the contents of the page". "Lashes by Maria, lash extensions in Plano, TX" works.
- **Structured data.** A small block of code that tells Google your business type, hours and location in its own format. Google's documentation explains how LocalBusiness markup can describe "business hours, different departments within a business, reviews... and more" ([Google Search Central](https://developers.google.com/search/docs/appearance/structured-data/local-business)). Good builders for local businesses add it for you.
- **Links in both directions.** Put the site in the website field of your Google Business Profile; Google's help page asks for the full address, including https ([Google Business Profile Help](https://support.google.com/business/answer/3039617?hl=en)). Make it the first link in your Instagram bio: you can add up to five, but visitors have to tap to see any beyond the first ([Social Media Today](https://www.socialmediatoday.com/news/instagram-adds-capacity-to-display-5-links-in-profile-bio/)).
- **Speed and simplicity.** One page that loads fast beats six pages that don't. Skip music, pop-ups and splash screens.
- **Freshness.** Change a photo or two every month and keep prices current. An old price list is a small reason to doubt everything else.

## What can you leave out?

Plenty, especially at the start:

- A blog. Nice later, not needed to get booked.
- Long pages about lash history or glue chemistry.
- An online shop, unless you really sell aftercare products.
- Five separate pages when one page covers everything.

If you want to see how your current setup scores, the free [Instagram website check](https://us.iw.pe/tools/instagram-website-check) runs through twelve quick questions and gives you a fix list.

## Where WIPE fits

WIPE builds this kind of site from your Instagram: your services and photos, your area (with an option to hide your street), your hours, reviews, a FAQ, a Text me button and a Book button that works on a phone. It adds the structured data for you. Building and previewing it is free and needs no card; publishing is $39 a month. You can [see what yours would look like](https://us.iw.pe/start). Everything it includes is on [our page for lash artists](https://us.iw.pe/lash-artists).

## Frequently asked questions

**What should a lash tech website include?**
A first screen with what you do, where and a Book button; services with prices and times; real photos; recent reviews; your area; phone-friendly booking; a short policy; a few lines about you; and a way to reach you besides DMs. Most lash techs can fit all of it on one page.

**Should I put prices on my lash website?**
Yes. Price is one of the first things a new client checks, and "DM for pricing" sends many people away before they ask. Show a price for each service, or a "from" price for fills, and say what a fill requires so the number isn't a surprise at the appointment.

**Do I need my home address on my lash website?**
No. Say your neighborhood or town and whether it's a home studio, and send the exact address, parking and entry instructions after booking. That gives clients enough to judge the drive without putting your street on a public page, and keeps your home private.

**Is a booking page the same as a website?**
It can be, if it shows your services with prices, real photos, reviews, your area and your policy. Many booking pages show only a list and a calendar, which answers how to book but not why to book you. Check yours against the nine things in this guide.

**How many pages does a lash tech website need?**
One is enough to start. A single page with clear sections for services, photos, reviews, area, booking, policy, about and contact is easier to use on a phone than several pages. Add more only when you have a real reason, like a separate page for bridal lashes.

## Sources

- BrightLocal, [Local Consumer Review Survey 2026](https://www.brightlocal.com/research/local-consumer-review-survey/) (1,002 US adults, February 2026)
- Google Search Central, [SEO Starter Guide](https://developers.google.com/search/docs/fundamentals/seo-starter-guide)
- Google Search Central, [Local business (LocalBusiness) structured data](https://developers.google.com/search/docs/appearance/structured-data/local-business)
- Google Business Profile Help, [Edit your Business Profile](https://support.google.com/business/answer/3039617?hl=en)
- Social Media Today, [Instagram adds capacity to display 5 links in profile bio](https://www.socialmediatoday.com/news/instagram-adds-capacity-to-display-5-links-in-profile-bio/)