Best Website Builders for Lash Techs in 2026 (Honest Comparison)

By the WIPE team · Updated October 21, 2026 · 9 min read

The short answer: there is no single best website builder for lash techs; there is a best one for how you take money. If you need deposits and card payments in the same place clients book, a beauty booking platform with a built-in site (GlossGenius, Square Appointments, Vagaro) does the most for the least work. If you want full design control, a blog or a shop, a general builder (Squarespace or Wix) is stronger, but you'll pay for booking on top or set it up yourself. If you mostly need a page that looks like your Instagram and lets clients book without a DM, a site built from your Instagram is the fastest route. Below, seven options are judged on the same six questions, with prices from each company's own pricing page (checked October 2026).

How we compared them

Lash techs have a specific set of needs: a menu with full sets and fills priced separately, before-and-afters, a policy clients see before they book, and a way to hold the appointment. So every option below gets the same six questions:

1. What does a solo lash tech pay a month for a site plus booking, before card fees?
2. Is booking built in, or is it an extra product?
3. Can it take deposits or card payments?
4. What does the site look like to a client: your brand, or a profile inside someone else's app?
5. Are there fees per client (marketplace or new-client fees)?
6. What's the catch? Every option has one.

Nobody paid to be on this list, there are no affiliate links, and prices change, so check each link before you decide.

The seven options, side by side

Wix

• Price: Light is $17.77 a month, Core $29.77 and Business $39.77, all billed yearly; there is also a free plan on a Wix address (checked October 2026, Wix plans).
• Booking: "Scheduling and services" starts on Core, not Light, so a lash tech who wants online booking starts at the Core price.
• Payments: accepting payments is on Core and up.
• Look: full drag-and-drop design, and a free domain for the first year on paid plans.
• Fees per client: none listed.
• The catch: you build and maintain the site yourself. Plenty of lash techs love that; plenty never finish it.

Squarespace

• Price: Basic is $12 a month billed yearly or $19 month to month, Core $17 or $27, with a 14-day free trial (checked October 2026, Squarespace pricing).
• Booking: not part of the website plans. Its scheduling product, Acuity, is priced separately: Starter is listed at $16 a month billed yearly ($20 monthly) without text reminders, and Standard at $27 ($34) with them (checked October 2026, Acuity Scheduling pricing). A site plus booking with text reminders is roughly $44 a month on yearly billing.
• Payments: Acuity takes payments through Stripe, Square or PayPal.
• Look: some of the best-looking templates around, and a free custom domain for the first year on yearly plans.
• Fees per client: none listed.
• The catch: two products, two bills, and the most setup time on this list.

GlossGenius

• Price: Standard is $24 a month billed yearly or $28 monthly; Gold is $48 or $56. There's a 14-day trial with no card (checked October 2026, GlossGenius pricing).
• Booking: built in, with a booking website on every plan.
• Payments: yes. Built-in deposits and cancellation and no-show policies are on every plan; card processing is listed at 2.4% + 15¢ in person and 2.9% + 30¢ online. Forms and waivers are on Gold and Platinum.
• Look: a booking website from GlossGenius templates. Clean, but it looks like a GlossGenius site.
• Fees per client: none listed on its pricing page.
• The catch: you pay processing on every card payment, and some features lash techs want (forms) are on the higher plan.

Square Appointments

• Price: a Free plan at $0, Plus at $49 a month per location, Premium at $149 (checked October 2026, Square Appointments pricing and Square's pricing plans).
• Booking: built in on every plan, including an online booking site and appointment reminders on Free.
• Payments: yes, on Square's processing: 2.6% + 15¢ in person and 3.3% + 30¢ online on Free. Cancellation policies and no-show fees are Plus features, not Free.
• Look: a booking page in Square's layout, with your details and services.
• Fees per client: none listed.
• The catch: the free plan is truly free to start, but no-show fees, the thing lash techs most often need, sit on Plus.

Vagaro

• Price: $30 a month for one calendar, shown at $23.99 a month for the first 6 months when we checked, with a 30-day trial (checked October 2026, Vagaro pricing).
• Booking: built in, and clients can book from Vagaro, Instagram, Facebook and Apple Maps.
• Payments: yes, through Vagaro's merchant services; the pricing page doesn't print the card rates.
• Look: a free listing on the Vagaro Marketplace. Vagaro's own branded website, MySite, isn't in the "included with every plan" list, and its price isn't shown on the pricing page, so ask Vagaro.
• Fees per client: none listed on its US pricing page.
• The catch: it does nearly everything, which also means the most settings to learn.

Booksy

• Price: $29.99 a month plus tax for one person, $20 for each extra staff member, with a 14-day trial (checked October 2026, Booksy pricing).
• Booking: built in, with a profile on the Booksy marketplace.
• Payments: yes; mobile and keyed payments are listed at 2.69% + 30¢.
• Look: your profile inside the Booksy app and its marketplace, not a site of your own.
• Fees per client: Boost is optional; when it brings you a new client, Booksy lists a one-time 30% fee on that first visit, capped at $100.
• The catch: it's built to bring you marketplace clients; if yours already come from Instagram, you're paying for discovery you may not use.

WIPE

• Price: building and previewing the site is free with no card; publishing is $39 a month, everything included, with a 30-day money-back window.
• Booking: built in. Clients pick a service and a time; bookings confirm instantly once you've set your hours, or wait for your OK if you prefer. Confirmations and reminders go by email. It can also send the Book button to the booking app you already use.
• Payments: none. WIPE doesn't take deposits or card payments, so there are no processing fees, but no deposits either.
• Look: built from your own Instagram: your photos, before-and-afters, services and colors, with an option to show only your area instead of your home address. You edit by tapping, or by telling its assistant what to change.
• Fees per client: none; no commission and no marketplace.
• The catch: WIPE doesn't take deposits itself (your policies page can link your own payment app), there are no automated text reminders, and no custom domain yet (sites live at yourname.iw.pe). Intake and consent forms that clients sign online are included. It's made for one pro, not a team.

Which one fits which lash tech?

• You won't book without a deposit: GlossGenius or Square Appointments Plus. Both handle deposits or no-show fees in the booking itself. Our lash deposit policy guide covers how much to take.
• You want booking free and already use a Square reader: Square Appointments Free, and accept that no-show fees need Plus.
• You want every tool in one system and plan to hire: Vagaro.
• You want new clients from an app's marketplace: Booksy (or StyleSeat), knowing the new-client fee. Our Booksy and StyleSeat fees guide does the math.
• You want a beautiful site, a blog or a shop, and you like building: Squarespace with Acuity, or Wix Core.
• Your clients find you on Instagram and you mostly need a page that books: a site built from your Instagram, and keep your payment app for deposits.

For the booking apps' fees side by side, see booking apps for beauty pros, compared.

Many lash techs end up with two tools: a booking or payments app they already pay for, and a website that sits in front of it. That works fine, as long as the Book button on your site goes straight to the booking page.

What every lash tech website needs, whichever you pick

The builder matters less than what's on the page. Before you publish, check that a new client can find, on her phone and in under a minute:

1. Your menu, with full sets and fills as separate services and prices.
2. Before-and-afters of your own work.
3. Your policy: notice to cancel, late arrivals, what counts as a fill, and how you take deposits.
4. Your area and hours. If you work from home, your city or neighborhood is enough.
5. One clear Book button that works without a DM.

Our lash tech website guide goes through each of these, and the lash price list ideas show how to write the menu.

How to choose in an afternoon

1. Write down how you take money today (cash, Venmo, a card reader, an app) and whether you'll require deposits.
2. Cross off every option that can't do what you need in step 1.
3. Start free trials or previews of the two that are left, on your phone.
4. Add up the real monthly cost: the plan, any booking add-on, card processing on a normal month, and a domain after the first year.
5. Pick the one you'd actually update when your prices change. A stale site costs more than any plan.

If you're not sure you need a website at all yet, start with do I need a website if I have Instagram.