a brow artist website built from your feed
WIPE turns your Instagram into a website for your brow business: lamination, tint, shaping and everything else on your menu with prices, your before and afters, your aftercare and a Book button, at a web address of your own. See it free before you pay anything.
how it works
- Type your Instagram handle
WIPE reads your public profile: your bio, your photos and what you offer. No password, and nothing is ever posted for you.
- See your site, free
In seconds you see it with your services, prices, photos and hours. Tap anything to change it, or tell WIPE what to change in your own words.
- Publish and put it in your bio
Pick your address, publish for $39/month, and add the link to your Instagram bio. Cancel online any time.
What clients check before they book brows
Brows are personal. A new client wants to know if your style matches hers (soft and natural, or full and fluffy), what each service costs, and how long the result lasts before she has to come back. Your before and afters answer the first question better than any caption, but on Instagram they sit between reels, and your prices are often "DM me".
She also searches: "brow lamination near me", "brow tint near me", "brow wax and tint", "henna brows". Google can only show you for those if there's a page that says what you do, where you are and what it costs.
What your brow site shows
- Your menu with prices: shaping or wax, tint, henna, lamination, lamination with tint, brow mapping, and a lash lift if you do lashes too. WIPE reads what you've written in your bio and captions; you fix anything in a tap.
- Before and afters from your feed, so clients see your shapes on real faces. If you post a lamination fresh and a few weeks later, both can be on the site.
- Your aftercare: no water, makeup or sweat for the time you ask, what to skip in her skincare, when to come back.
- Your policies: notice to cancel, late arrivals, and whether you ask for a patch test before a tint.
- Your area, not your home address, if you work from a home studio.
- A Book button and a Text me button, and your hours.
Make rebooking easy
Brow clients come back on a rhythm: lamination and tint every several weeks, shaping more often. Say on your menu how often you recommend each service, so she knows when to book again. When she opens your link, she sees your open times and books the next appointment herself instead of messaging you.
Every client who books gets an email confirmation and a reminder the day before. You get the request by email, and you can text a client yourself from the dashboard in one tap.
Microblading and PMU
If you also do microblading or other permanent makeup, list it with its price and its touch-up like any other service. Permanent makeup is regulated differently from brow lamination in many states, often by the health department, so check what your state and county ask you to tell clients and keep on file. WIPE's brow consent template (brow lamination and tint) is a starting point that clients sign online on your site, but permanent makeup usually needs its own form; adapt it, or use the free consent form maker, and check it against your state's rules.
Your clients stay yours
WIPE takes no commission and doesn't list you on a marketplace. Your client list is yours to download any time. If you already book through another app, paste its link and your site's Book button opens it. WIPE doesn't take deposits or card payments yet; if you need a deposit at booking, keep that in your booking app.
questions
Is a brow artist website worth it if I already post on Instagram?
Your Instagram shows your work. A website answers what Instagram makes hard: the full price list, your aftercare and policies, your open times, and something Google can show when people search for brows near them. With WIPE you don't build it from scratch: it starts from your Instagram.
What does it cost?
Building and previewing your site is free, with no card. Publishing is $39/month, everything included, no commission. Cancel online any time, with a 30-day money-back guarantee.
Can I show brow lamination before and afters?
Yes. WIPE picks photos from your feed, and you choose which ones show and add more from your phone.
Can I hide my home address?
Yes. You can show your city or area and keep your street private.
I do brows and lashes. Does that work?
Yes. Your menu can have both, each service with its own price.
free tools and guides
- Free toolLash policy generator
Deposit, cancellation, late, no-show and fill rules in plain English, ready to paste.
- Free toolEyelash extension consent form maker
A printable intake and consent form for lash extensions, lifts and tints.
- Free toolLash extension pricing calculator
Your minimum full-set and fill price from your own supplies, rent, time and pay.
- Free toolInstagram bio generator for lash techs and beauty pros
Ten bios under 150 characters, with what you do, where, and how to book.
- GuideBrow Lamination Pricing and Policies: A Guide for Brow Artists
How to price brow lamination from your own costs, build lam and tint packages, and write patch test, deposit, cancellation and rebooking policies that work.
- GuideHow to Get Google Reviews for Your Beauty Business Without Breaking Google's Rules
How lash, nail, brow and skin pros can get more Google reviews the right way: when to ask, what to say, and what Google's policy and the FTC's 2024 rule forbid.
- GuideGoogle Business Profile for Lash Techs Working From Home: Hide Your Address the Right Way
When Google lets a home lash tech hide her address, how to set a service area, how verification works, and how to keep your street private within the rules.
- GuideDo You Need a Website if You Have Instagram? What Clients Check Before They Book
Instagram sells your work; a website answers what strangers check before booking: price, place, times, policy. When you need one, and what it needs.
Thinking about a booking app instead? See booking apps for beauty pros, compared, or how WIPE turns your Instagram into a website.
