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Terms of Service

Effective date: October 24, 2026

Welcome to WIPE. These Terms of Service ("Terms") are a contract between you and Wiser Labs LLC, doing business as WIPE ("WIPE," "we," "us," "our"). They cover WIPE Beauty, us.iw.pe, our apps, and every website built and hosted with them (together, the "Service").

Please read Section 17 (Arbitration). It says that most disputes between us will be settled by individual arbitration, not in court, and that you give up the right to join a class action. You can opt out within 30 days.

By creating an account, publishing a site, or otherwise using the Service, you agree to these Terms and to our Privacy Policy. If you don't agree, don't use the Service.

1. What WIPE does

WIPE builds a website for your beauty business from your public Instagram profile, hosts it, and gives you tools to run it, including:

The Service changes over time. We may add, change or remove features. If we remove a feature that is a main reason you pay, you may cancel and ask for a prorated refund of the unused part of your current billing period.

2. Who can use WIPE

3. Your account

4. Your content and your Instagram

"Your Content" means everything that comes from you or your business: your Instagram posts, photos, videos, captions, bio, your logo, prices, services, policies, the text you add or approve, and the information your clients send through your site.

5. AI-generated content: you review it

WIPE uses artificial intelligence to write and suggest text (for example your site's headings, service descriptions, articles, and the AI assistant's replies to your clients).

6. Booking, reviews, forms and client tools are tools; your services are yours

WIPE provides software. We are not a beauty provider, salon, staffing agency, marketplace or health-care provider, and we are not a party to anything between you and your clients.

You are responsible for:

7. Acceptable use

You may not use the Service to:

We may remove content, pause a site, or suspend an account that breaks these rules. When it's reasonable, we will tell you first and give you a chance to fix it.

8. Your site address

Your site lives at a WIPE address such as yourname.iw.pe (or a custom domain you connect, if offered). A WIPE address is not a domain you own. We may change it if it infringes someone's name or trademark, breaks these Terms, or is needed for technical reasons. If you connect your own domain, you remain its owner and responsible for its registration.

9. Free preview, subscription and billing

Free preview. You can build and preview your site for free, with no card. There is no free trial period: you pay when you publish.

Publishing requires a subscription. To publish your site and keep it live, you choose a paid plan and enter a payment card. Before you subscribe, the checkout page shows:

Your express yes to auto-renewal. The checkout shows your plan's price and, right under it, that the plan renews automatically, every week, month or year as you chose, until you cancel online. Pressing the button directly under the price and renewal terms, which names the price and how often you will be charged, is your express consent to the automatic renewal. We do not charge you without it, and we keep a record of it. We will email you a receipt with the same information and how to cancel, in a form you can keep.

Automatic renewal. YOUR SUBSCRIPTION RENEWS AUTOMATICALLY AT THE END OF EACH BILLING PERIOD, AND WE WILL CHARGE THE PAYMENT METHOD ON FILE THE THEN-CURRENT PRICE OF YOUR PLAN, PLUS ANY APPLICABLE TAX, UNTIL YOU CANCEL.

Cancel the same way you signed up. You signed up online, so you can cancel online, at any time, with no call, email or conversation needed (see "Cancelling" below).

Weekly, monthly and yearly plans. You pay for the whole period you choose when you subscribe: a weekly plan renews every week, a monthly plan every month, and a yearly plan once a year. Before each yearly renewal we will email you a reminder, at least 15 and no more than 45 days ahead, with the date, the price and how to cancel.

Price changes. We may change the price of a plan. If the price of your plan goes up, we will email you at least 30 days before the new price applies to you, and you can cancel before then. The new price applies from your next billing period after that notice.

Who charges you. Payments are processed by iCount. Wiser Labs LLC, doing business as WIPE is the merchant and seller of your subscription. We email you a receipt for every charge. We do not store your full card number.

Taxes. Prices don't include sales tax, VAT or similar taxes unless the checkout says so. Tax is added where the law requires.

Failed payments. If a renewal charge fails, we or iCount will try again and email you. Your site stays live for up to 14 days while we try. If payment still fails, your site goes offline (it is not deleted) until you update your payment method.

Cancelling. You can cancel online at any time, in the dashboard under My business → Plan & billing → Cancel. You don't need to call, email or talk to anyone. You can also cancel by emailing hello@iw.pe. After you cancel:

Refunds. See the Refund & Cancellation Policy, which is part of these Terms.

Chargebacks. If you think a charge is wrong, please contact us first at hello@iw.pe; we usually fix it faster than a bank can. If you file a chargeback for a charge you authorized, we may suspend the account while it's resolved.

Payments from your clients (optional). If you turn on payments, your clients can pay you deposits or full prices when they book on your site. Payments are processed by Stripe, on a Stripe account in your name, under Stripe's Services Agreement and Connected Account Agreement (stripe.com/legal/connect-account), which you accept with Stripe when you set it up. Stripe, not WIPE, verifies your identity and holds your bank details; WIPE never sees your full Social Security number, your bank account number or your clients' card numbers.

10. Promotions and referrals

Discounts, referral rewards and launch prices have their own terms, shown with the offer. If those terms conflict with these Terms, the offer's terms win for that offer. We may end a promotion at any time, but a reward you already earned stays.

11. Ending your account

12. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE." TO THE FULLEST EXTENT THE LAW ALLOWS, WIPE DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NON-INFRINGEMENT.

In plain words: we work hard to keep WIPE running and accurate, but we don't promise that:

Some states don't allow some of these disclaimers, so some may not apply to you.

13. Limitation of liability

TO THE FULLEST EXTENT THE LAW ALLOWS:

These limits don't apply to liability that the law does not allow to be limited, such as for fraud, or for gross negligence or willful misconduct where the law says so.

14. Indemnity

You agree to defend and hold harmless WIPE and its people from third-party claims, and related costs and reasonable attorneys' fees, arising from: your services to your clients; Your Content (including AI-written content you published); your breach of these Terms or of the law; or your messages to your clients. We will tell you promptly about the claim and let you control the defense, but we may join with our own lawyer at our cost.

15. Copyright complaints (DMCA notice and takedown)

We respect copyright and expect WIPE users to do the same.

If you believe content on a WIPE site infringes your copyright, send a written notice to our designated agent that includes:

  1. your physical or electronic signature;
  2. a description of the copyrighted work;
  3. the exact address (URL) of the material you say infringes;
  4. your name, address, phone number and email;
  5. a statement that you believe in good faith that the use is not authorized by the copyright owner, its agent or the law;
  6. a statement, under penalty of perjury, that the information in your notice is accurate and that you are the copyright owner or authorized to act for the owner.

Designated copyright agent:
Copyright Agent, Wiser Labs LLC, hello@iw.pe
30 N Gould St Ste N, Sheridan, WY 82801

Counter-notice. If your content was removed and you believe that was a mistake or misidentification, you can send a counter-notice to the same agent with: your signature; the material removed and where it appeared; a statement under penalty of perjury that you believe in good faith it was removed by mistake or misidentification; your name, address and phone; and your consent to the jurisdiction of the federal district court for your address (or, if outside the US, any judicial district where WIPE may be found), and to accept service from the person who sent the original notice. We may restore the material in 10 to 14 business days unless the complainant tells us they have filed a court action.

Repeat infringers. We close the accounts of users who repeatedly infringe, when appropriate.

Sending a false notice or counter-notice on purpose can make you liable for damages.

16. Governing law

These Terms are governed by the laws of the State of Wyoming and the US Federal Arbitration Act, without regard to conflict-of-law rules. If a claim goes to court instead of arbitration (for example a small-claims case, or if you opted out of arbitration), it will be heard only in the state and federal courts located in Wyoming, and both of us agree to those courts' jurisdiction.

17. Arbitration and class-action waiver

Talk to us first. Before starting a formal case, send a written description of the problem and what you want to hello@iw.pe (or by mail to the address in Section 20). We'll do the same for you at your account email. Both sides will try in good faith to resolve it for 60 days.

Binding individual arbitration. If we can't resolve it, you and WIPE agree that any dispute, claim or controversy arising from or relating to these Terms or the Service will be resolved by binding arbitration administered by the American Arbitration Association under its Consumer Arbitration Rules then in effect, and not in court. A single arbitrator decides. The arbitration may be held by video or phone, or in the county where you live or do business. The arbitrator can grant the same individual relief a court could.

Exceptions. Either of us may: bring an individual claim in small-claims court if it qualifies; or ask a court for an injunction to stop infringement or misuse of intellectual property.

Fees. Fees are paid as the arbitration provider's rules provide. For claims under $10,000 that you bring, WIPE will pay your filing fee unless the arbitrator finds your claim frivolous.

Class-action waiver. YOU AND WIPE MAY BRING CLAIMS AGAINST EACH OTHER ONLY IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS, COLLECTIVE, CONSOLIDATED OR REPRESENTATIVE ACTION. The arbitrator may not combine more than one person's claims. If this waiver is found unenforceable for a claim, that claim (and only that one) will go to court, not arbitration.

Mass filings. If 25 or more similar demands are filed by or with the help of the same law firm or organization, they will be handled in batches under the provider's mass-arbitration rules.

30-day opt-out. You can opt out of this arbitration agreement by emailing hello@iw.pe with the subject "Arbitration opt-out," your name, and your account email, within 30 days of first accepting these Terms. Opting out won't affect anything else in these Terms.

Changes to this section. If we change this section, the change won't apply to a dispute we already knew about when the change took effect.

18. Changes to these Terms

We may update these Terms. If a change is material, we will tell you by email or in the dashboard at least 30 days before it takes effect (unless it's required sooner by law or to stop abuse). If you keep using the Service after a change takes effect, you accept it. If you don't agree, cancel before it takes effect, and the old Terms apply until your paid period ends.

19. Other terms

20. Contact

Wiser Labs LLC, doing business as WIPE
30 N Gould St Ste N, Sheridan, WY 82801
hello@iw.pe