Guides for lash artists and beauty pros

Marketing for beauty pros in a salon suite: your Google profile with the suite number, the operator's directory, Instagram, referrals and a booking link.

How lash, nail, brow and skin pros can get more Google reviews the right way: when to ask, what to say, and what Google's policy and the FTC's 2024 rule forbid.

How Booksy Boost and StyleSeat's new client fee work, what a marketplace client really costs you, worked examples, and how to keep repeat clients fee-free.

A 90-day plan for new estheticians: get found on Google and Instagram, win your first clients locally, then turn them into rebookings, referrals and reviews.

A local plan to get more lash clients: Google Business Profile, reviews by Google's rules, a real website, an Instagram that converts, and referrals. No ads.

GlossGenius vs Square Appointments for solo lash, brow, skin and nail pros: plans, card fees, deposits, no-show fees, forms, reminders. Checked Oct 2026.

A one-page business plan checklist for new lash techs: license, prices, startup costs, taxes, insurance, policies and clients. With SBA and IRS links.

Work out your lash prices from your time, supplies, rent, card fees and the pay you want, then check them against your local market. Worked example included.

How much deposit to take for lash appointments, when it should be refunded or moved, how to collect it, and the exact words to use with clients. Free template.

What an eyelash extension consent and intake form should cover: health questions, risks, patch tests, aftercare, photo consent and signatures. Free printable.

What to tell clients after lash extensions: the first 24 to 48 hours, daily cleansing, what to avoid, fills, and when to see a doctor. Free printable card.

How to lay out a lash price list that clients understand: full sets and fills side by side, fill windows in weeks, clear names, honest add-ons, and a template.

How to price brow lamination from your own costs, build lam and tint packages, and write patch test, deposit, cancellation and rebooking policies that work.

What a lash cancellation policy should cover (deposits, notice, late arrivals, no-shows, fills), how to word it, and a free copy-and-paste template.

Wix, Squarespace, GlossGenius, Square, Vagaro, Booksy and WIPE compared for solo lash techs: real prices, booking, deposits and limits. Checked Oct 2026.

Booking apps for estheticians compared on intake forms, treatment notes, packages, deposits and price: Vagaro, Acuity, GlossGenius, Square, Booksy.

Setting up a home lash studio: what state boards ask for (license, separate room, entrance, inspection), the room, safety and privacy, with board links.

Instagram sells your work; a website answers what strangers check before booking: price, place, times, policy. When you need one, and what it needs.

The nine things a lash tech website needs to turn visitors into bookings: a clear first screen, prices, real photos, reviews, area, booking, policy and contact.

Four honest ways to turn your Instagram into a website: link-in-bio pages, feed embeds, website builders and Instagram-to-site tools, with what each does well.

When Google lets a home lash tech hide her address, how to set a service area, how verification works, and how to keep your street private within the rules.

What an esthetician website needs to book clients, how the main builders compare on price and booking, and what's truly free. Prices checked Oct 2026.

Nail tech website ideas built around what clients check before booking: your nail art, a clear price menu, sanitation, location, reviews and a real Book button.

Turn your Instagram into a lash booking funnel: a findable profile, Reels that show your work, highlights that answer questions, and a link that books.

Why "DM to book" loses beauty clients (waiting, hidden prices, missed messages) and what to use instead: a booking link, public prices and better replies.

40 original Instagram bios for lash artists, all under the 150-character limit, plus the four lines every lash bio needs: what, where, why you, and how to book.