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wipe
For lash artists

a lash tech website made from your instagram

WIPE turns your Instagram into a booking website for lash artists: your classic, hybrid and volume sets with prices, your fills, your before and afters, your policies and a Book button, at a web address of your own. See it free before you pay anything.

See my site freeFree to build and preview. No card. $39/month to publish, cancel anytime.

how it works

  1. Type your Instagram handle

    WIPE reads your public profile: your bio, your photos and what you offer. No password, and nothing is ever posted for you.

  2. See your site, free

    In seconds you see it with your services, prices, photos and hours. Tap anything to change it, or tell WIPE what to change in your own words.

  3. Publish and put it in your bio

    Pick your address, publish for $39/month, and add the link to your Instagram bio. Cancel online any time.

What clients check before they book a lash artist

Before a new client books a full set, she wants three answers: does your work look like the lashes she wants, what will it cost, and can she book without a long back-and-forth in your DMs. On Instagram those answers are spread across highlights, captions and your inbox. A lash tech website puts them on one page she can read in a minute.

She also searches. Clients type things like "lash extensions near me", "volume lashes" with their city, or "lash lift near me" into Google. To show you, Google needs a real page with your services, your city and your prices. An Instagram profile alone gives it very little to read.

What your lash site shows

  • Your menu with prices: classic, hybrid, volume and mega volume full sets, fills, lash lift and tint, removals. WIPE finds them in your bio and captions, and you fix anything with a tap.
  • Before and afters from your own feed, so she sees your mapping and your retention, not stock photos.
  • Your policies: how long a fill is a fill, how much notice you need to cancel, what happens when someone is late, and how to arrive (no mascara, no lash serum the day of, whatever you ask for).
  • Your area, not your home address. If you work from a home studio, the site can show your city or neighborhood and keep your street private.
  • A Book button and a Text me button. Clients pick a service, a day and a time; you decide whether bookings confirm right away or wait for your OK.
  • Your hours, and a way back to your Instagram for everything you post next.

Stop running your book from DMs

"DM to book" feels personal, but it costs you. You answer price questions at 11 pm, people ask and disappear, and some new clients never message at all because they wanted to see a price first. With a site, the price, the policy and the open times are already answered, and your DMs go back to being conversations.

Put the link in your bio and pin it in a highlight. When someone asks "how much for a hybrid set?", send the link. Every client who books gets an email confirmation and a reminder the day before, and you can text her yourself from the dashboard in one tap.

Your clients stay yours

WIPE takes no commission on your bookings and doesn't list you on a marketplace next to other lash artists. Your client list is yours, and you can download it whenever you want.

Already booking through GlossGenius, Square or another app? Keep it. Paste its booking link and your site's Book button opens it. Or use WIPE's own booking. Nothing has to start over.

What WIPE doesn't do for lash artists yet

WIPE doesn't take deposits or card payments yet, and it doesn't send automatic texts: reminders go by email. If a deposit at booking is a must for you, keep your booking app for that and link it from your site. Your policy can still say how you take deposits (Venmo, Zelle or your booking app) so clients know before they book.

questions

Do I need a website if I already have Instagram?

Instagram is where clients fall for your work. A website is where they check your prices, read your policies and book, and it's what Google can show when someone searches for lashes near them. WIPE builds the site from your Instagram, so you aren't starting from a blank page.

How much does a lash tech website cost with WIPE?

Building and previewing your site is free, with no card. Publishing it is $39/month, everything included, with no commission. Cancel online any time, and you have 30 days from your first payment to get a full refund.

Will my home address be on the site?

Only if you want it there. You can show your city or area and keep your street private.

Can clients book a fill and a full set as different services?

Yes. Fills and full sets are separate services on your menu, each with its own price, and clients choose the one they need when they book.

Can I keep using my booking app?

Yes. Paste your booking link into WIPE and the Book button on your site opens it. Or use WIPE's own booking.

Do you need my Instagram password?

No. WIPE only reads what you've already posted publicly, and it never posts to your account.

free tools and guides

Thinking about a booking app instead? See booking apps for beauty pros, compared, or how WIPE turns your Instagram into a website.