an esthetician website built from your instagram

What clients look for before they book a facial

A new skin client is usually trying to fix something: breakouts, texture, dullness, a special event. Before she books, she wants to know which treatment is for her, what it costs, and whether you're someone she trusts with her face. A clear menu, real results and a calm, professional page do more for that than a highlight full of screenshots.

She searches the same way: "facial near me", "acne facial" with her city, "dermaplaning near me", "chemical peel near me", "esthetician near me". A website with your treatments, your area and your prices gives Google something to show.

What your esthetician site shows

• Your treatment menu with prices: signature and custom facials, acne and clarifying facials, peels, dermaplaning, microcurrent or LED if you offer them, waxing, and add-ons. WIPE finds them in your bio and captions; you change anything with a tap.
• Results from your feed. Choose the photos you have permission to show and keep the rest off the site.
• What to do before and after: what to stop before a peel, sun protection after, when to come back for a series.
• Your policies: notice to cancel, late arrivals, and what a new client should tell you before her first visit.
• Your area, not your home address, if you work from a suite or a home studio.
• A Book button, a Text me button and your hours.

Write it like a professional, not like an ad

Describe what each treatment is and who it's for. Don't promise to cure acne or erase wrinkles; clients trust plain words more, and medical-sounding claims can get you in trouble. A short line like "Good for congestion and post-breakout marks. Not for active cystic acne; book a consultation first" sells the right client and turns away the wrong one.

If you want every new client to start with a consultation, put it on the menu as its own service, with its own price or as free. She books it like anything else.

Is there a free website for estheticians?

With WIPE, building and previewing your whole site is free, with no card, and you can edit it as much as you like before deciding. Publishing it is $39/month, everything included, with no commission on bookings. Booking apps often come with a free booking page too; the difference is that a WIPE site looks like your Instagram and your brand, not like a template.

Clients can sign your intake and consent form on your site before the first visit, with a separate yes to collecting their health details and a photo-release choice; the signed copy lands in her client record as a PDF. WIPE doesn't take deposits or card payments itself: your policies page can link your own Square, Venmo, Cash App, PayPal or Stripe payment link, or keep your booking app and point the Book button at it.